I can't remember well, when starts all the gold rush, but I know I was around when Frank Kern County reveals, few sites its micro niche in the podcast. It makes the site for some kind of cow that nobody knows about and is collecting the ridiculous amount of money from it. Do not say he started the fire, but it is around this period of time when really boomed niche marketing.
When all started talking about niche marketing, very few of my online marketing friends and I were already owns a small network of micro niche sites, and we did quite well in strange niches. Actually is fun, because not very just. Have undergone many years trends and focus on the authority sites. The so-called trade Guru came up with new niche market rates, claiming that the era of micro niche sites are no longer effective and authority sites are the only way to make real money. But this is not the case.
Authority sites are always effective when the site was laser focused on one topic. But there are areas where authority sites are not worth the trouble. A good example would be a niche topic that gets only 500 searches per month, but there is less competition. Then there were many of them and there are still many left. Can't create a 300 page content site to point to the visitors, 500. I probably will create a site for micro niche on page 3-5, the exact keywords and focusing more on ranking high for keywords.
Authority sites are large, and I them for everyday life. But does not ignore micro niche sites. They are not dead. Micro niche site created with simple design and high quality content will continue as long as each body sites will continue. And remember that almost all body sites start as micro niche site.
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